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Liveurope Festival at Santeria 2025
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For the very first time in Italy, the Liveurope Festival arrives in Milan and Parma for its seventh edition: a three-day celebration of of new music from across the continent. From 27 to 29 November, the festival will be hosted by our Italian partner venue, Santeria.
More than 20 emerging artists from all over Europe will take the stage, offering audiences the chance to discover new voices and the future of European music. After touring some of Europe’s most vibrant capitals, the festival now comes to Italy — bringing together music lovers, professionals and young talents in an inspiring international setting.
Programme
Wednesday, 26 November (Milan)
10:30 - 12:00 Press conference @Santeria Paladini
An opportunity to learn more about Liveurope’s work and its impact on the circulation of emerging European artists. Participants will be the first to hear our results for 2025, unveiled firsthand in Milan. Plus, discover the Liveurope Festival, our flagship annual event hosted by a different venue each year, and get a preview of this year’s exciting programme and concert line-up.
Thursday, 27 November (Milan)
10:00 - 11:00 Santeria Toscana's tour @ Santeria Toscana 31
Get a behind-the-scenes look at the backstage area and learn how the venue operates.
11:00 - 13:00 Workshop: The Crowdbuilder, a tool that helps music venues build new audiences @ Santeria Toscana 31
How do you attract new audiences without compromising your core values?
Crowdbuilder is an audience development tool for mission-driven music venues. It helps teams develop new strategies that suit the needs of their venue. The tool was developed by LiveDMA and tested by 17 music venues of all sizes and genres from all over Europe. During this hands-on workshop, we will explore the tool with one of the Liveurope venues. Ken Veerman will lead the workshop. He is a strategic advisor for mission-driven venues and has been a part of the Crowdbuilder since the very beginning.
Sign up here.
14:30 - 16:30 Liveurope governance meeting @ Santeria Toscana 31
A key moment for the Liveurope team to share the latest updates with members and engage in discussions on the platform’s development and future strategies.
19:00 – 00:00 Concerts @ Santeria Toscana 31
Friday, 28 November (Milan)
10:30– 12:00 Members roundtables @ Santeria Paladini 8
This is an opportunity to chat with your peers about the things that impact your day-to-day work. It’s an open space to share common challenges, swap ideas for projects, and get feedback — all in an informal setting. There will be 3 roundtables: General Managers, Programmers & Communicators
10:30– 13:00 Training and coaching sessions for artists (registration required) @ Santeria Paladini 8
Our training programme for artists and their entourage aims to strengthen Liveurope's role as a springboard for new European talent. Organised in partnership with Puglia Sounds & Emilia-Romagna Music Commission, this session will equip up-and-coming European artists with the knowledge and tools to advance their international careers. The participants will also receive one-on-one coaching sessions with some of Europe’s top music venues and receive personalised tips on how to best access specific different European markets.
Sign up here.
14:30 – 15:00 Santeria Paladini’s tour @ Santeria Paladini 8
Get a behind-the-scenes look at the backstage area and learn how the venue operates.
15:00 – 17:00 Workshop on mental health @ Santeria Paladini 8
What does it really mean to work in a music venue - and how does it affect our mental health?
In this workshop led by Restart – a safe space for music minds, we explore common challenges (loneliness, anxiety, and heavy workload) and how to tackle them together. Participants will discover how to see their venue as a living, breathing ecosystem, spot early signs of stress, and practice empathetic communication that makes a real difference. The workshop will also explore practical strategies for venues to better support the artists they host, for healthier, more collaborative spaces where everyone can thrive.
18:30 – 22:00 Concerts @ Santeria Paladini 8
Saturday, 29 November (Parma)
15:00 – 18:00 Parma city tour @ Santeria Colonne 28
Explore Parma’s rich history and vibrant cultural life on a guided tour through its stunning architecture, artistic heritage, and lively streets.
21:00 - 22.00 Concerts @ Santeria Colonne 28
